Billboards are huge landmarks on the road that people notice, remember and TALK about. Using eye-catching colors and copy can make your billboard memorable, burning your company name and image into the minds of your audience. Billboards reach an incredible number of people. Many boards on highways and busy roads reach thousands of different people everyday. There will always be a new percentage of cars passing your billboard EVERYDAY, increasing the total number of people seeing your ad.
If you want to generate awareness of your company, imagine how aware of your presence people will be if hundreds of thousands see your huge landmark billboard everyday with our simple clear message. Outdoor is commonly known among old professionals as the very best at creating awareness-its known as an ‘awareness medium’.
Reach
Billboards reach an incredible number of people. Many boards on highways and busy roads reach thousands of different people everyday. There will always be a new percentage of cars passing your billboard EVERYDAY, increasing the total number of people seeing your ad.
Frequency
What results do you want from your advertising? Most advertisers want the audience to remember the name of their company and what the company does as most important. What generates recall more than anything is the number of times someone can sees an ad. Many people drive to and from work or other places by the same route everyday. That means, conservatively, they will drive by your billboard advertisement every workday 20 to 25 times per month! That’s a lot of frequency and is why billboards are the very best medium for generating recall.
Cost
Don’t you want the most efficient form of advertising in your media mix? If you want to pay less for every person that you reach, then choose to advertise billboards. The typical cost per thousand people you reach, is KShs 2000 /- or less for billboards as oppose to other mediums. Billboards are the most efficient and lowest cost of advertising found in the traditional media mix. Where else can you reach up to 3 million duplicated prospects in one month for only a few thousand shillings?
Market dominance
For a relatively small amount of money, no other medium can dominate a market faster or better than billboards. You can reach your entire audience in just days with outdoor advertising, making your audience think you are everywhere.
Awareness
If you want to generate awareness of your company, imagine how aware of your presence people will be if hundreds of thousands see your huge landmark billboard everyday with our simple clear message. Outdoor is commonly known among old professionals as the very best at creating awareness-its known as an ‘awareness medium’.